10+ Ways to Reduce Your Bounce Rate
Bounce rate is a measure of how many visitors to your site leave after viewing only one page. Webmasters want to reduce their bounce rate and keep visitors on their sites for longer periods of time because this causes more visitors to become interested and either convert to your goals or keep coming back to the site. A high bounce rate can be an indicator that visitors aren’t interested in your site.
- Show links to related content. Showcase what you have to offer to grab people’s attention – this is one of the most effective ways to get people interested and reduce your bounce rate. All you have to do is make sure people can see that there’s more content on a certain topic on your site and they’ll happily go read it. This interlinking of pages is also great SEO.
- Make sure your text is easy to read. There’s no reason for people to stay on your site if they can’t easily get information from it. Break up your text into paragraphs and use a font that’s easy on the eyes and you’ll notice a significant change in your bounce rate.
- Use a spell checker. If you make too many spelling or grammar mistakes your visitors won’t want to stay. The is a part of step #2; you want to allow your visitors to easily read your content. Checking for spelling and grammatical mistakes also increases your brand’s reputability.
- Simplicity. Don’t overwhelm your visitors by offering different things everywhere. Have some blank space to let your site look simple, clean, and professional. Don;t clutter everything with advertisements; your visitors will stay on your site longer.
- Speed up your site. Start by optimizing your server and your PHP code, then consider using a CDN. Nobody likes slow sites and the faster your site is the more likely people will continue surfing it.
- Create in-content links. Link to other areas of your site within the content when they’re relevant. Did you click one of the links above? They’re much more attractive than links in the header or sidebar.
- Use a unique theme. You want your site to be memorable, and using a unique theme can get people to keep browsing your site or remember it to come back later. Generic themes won’t cut it. A unique theme will let you stay above the crowd of competitors.
- Offer a search box. When people haven’t found what they’re looking for they can search for it. If you have what they want a search box will help visitors find it. If not, you can learn what you should ad to your site by analyzing the search trends!
- Use creative titles. There’s a huge difference between titles that will grab people’s attention and bland titles. Start using the former and you’ll see more clicks around your site.
- Analyze your pages. Do page vs. page comparisons to see which pages are doing better than others. Why do some pages have lower bounce rates than others? If you can find the answer you can optimize all your pages to keep visitors interested.
- Create custom 404 pages. If a visitor reaches your site through a link that no longer exists you want to offer them options for navigating around your site. An unhelpful 404 page will get people to directly hit the back button.